About Skincare Times
An independent beauty desk for people who are tired of guessing.
Skincare Times started in 2019 with a simple frustration: the beauty internet is enormous, and almost none of it tells you the truth plainly. Every product is "revolutionary." Every routine has fourteen steps. Every review is quietly an ad.
We wanted somewhere calmer. A desk that reads the ingredient list, tests the thing on real skin for longer than an afternoon, and reports back in plain English — what it does, who it's for, and whether it's worth your money.
What we cover
We write about skincare, makeup and the wider world of beauty — the habits, the science and the trends. We're especially interested in the unglamorous problems most people actually have: breakouts, texture, marks that won't fade, and the gap between how skin looks in a campaign and how it looks at 7am.
How we work
Our editors test products themselves, over weeks, not hours. Our skin-health coverage is reviewed by a board-certified dermatologist. We say when something didn't work, and we say when we were sent something for free. You can read the full editorial policy for how we handle reviews, sourcing and advertising.
The team
Our masthead is small and opinionated. Meet the people behind the bylines below.
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Caitlin Hayes leads beauty coverage at Skincare Times. A former counter artist turned writer, she has spent twelve years testing the difference between what a product promises and what it actually does on a Tuesday. She writes about acne, texture and the quiet art of looking like yourself.
Priya Nair covers ingredients, routines and the long game of skin health. She is happiest reading an INCI list and translating it into plain English, and has a low tolerance for products that cost a fortune to do nothing.
Sofia Marchetti writes about makeup as craft — the brushwork, the layering, the difference a degree of warmth makes. She trained backstage before deciding she preferred explaining the technique to performing it.
Dr. Lena Whitfield is a board-certified dermatologist and Skincare Times’ contributing medical reviewer. She fact-checks our skin-health coverage and writes occasional columns on what the evidence does — and does not — support.
Maya Donovan tracks what beauty is doing online — the hacks, the heroes and the things that should have stayed in the group chat. She has watched enough trends rise and die to tell you which ones are worth your time.